200 First Street

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200 First Street Events

The Perfect Mother's Day Tradition
What better way to celebrate motherhood, than creating memories to last a lifetime with a MAMA & ME portrait session.  Life with kids can be noisy, sticky and unpredictable not to mention busy, Busy, BUSY.  Mom's are so often the photo journalists in the family.  Mom - when was the last time you had a beautiful series of photographs of you with your child or children?  

It's the tender sweet moments, the laughter and snuggles we want to remember as moms.  They're gonna grow up fast and trust me ~ you're gonna wish you could go back and savor these moments. Forget about your hair, your wardrobe and your weight.  Your children love you just the way you are.  Now is the time to invest in memories that capture "What I Love About You" with your kids.  

Mother's Day is the perfect time for a Mom & child portrait and a new annual tradition. Visit our website for more information. Book a Session Today!

Repurposed into wearable pieces of art, Red Daisy’s collection of broken china jewelry has been refreshed with new, exciting pieces! Featuring one of the most popular selling China patterns of all time, these pieces are sure to wow anyone looking for something a little different. From earrings to necklaces, bracelets to pendants, there’s a classic piece for everyone.

Request a custom design, purchase ready to wear and meet the artist Friday, Saturday & Sunday, May 5-7th.

On Exhibit April 6 - May 23, 2017; Opening reception Friday, April 7, 2017 7-9pm

First Street Gallery welcomes The Jacksonville Artists Guild for a juried exhibition of beach related art.  The Jacksonville Artists Guild is dedicated to elevating artistic awareness and participation by artists through dynamic programs and exhibitions that enhance, encourage and promote the arts.  The Guild was the legacy of well known and respected artist, Christine Schmidt (1922-2009).  In the fall of 2009 Carole Mehrtens and Bill Schmidt approached Jon Coffee, the Rector at Mark's Episcopal Church, with the idea of creating an artists guild.  He was immediately enthusiastic and supportive to fulfill Christine's long time desire to establish an artists guild for Jacksonville to encourage and support area artists and those interested in art appreciation.  The first formal meeting of the Jacksonville Artists Guild was held on October  9, 2009.  The group continues to meet monthly on the first Monday of the month often highlighting workshops or guest speakers.  Their community outreach include past projects with Jacksonville Zoo & Gardens, Angels for Allison, No More Homeless Pets, The Garden Club of Jacksonville and yearly exhibits with the Riverside Avondale Preservation Home Tour.   For more information about Jacksonville Artists Guild, please view their website www.jacksonvilleartistsguild.org

For more information about this exhibition, please contact:

February 15, through April 4, 2017
Portion of Mermaid art sales going to Dreams Come True

First  Street Gallery artists as well national artists create fun and fabulous mermaids in many different mediums – paintings, photography, ceramic, glass, fabric and more!  2017 is the 6th year the First Street Gallery has sponsored this show, with a portion of all mermaid art sales going to Dreams Come True – a local division of a wonderful charity helping to fulfill the dreams of children with life threatening illnesses.

Grab your friends and family to celebrate Jaffi's and KYDS Annual Fashion Show to benefit Dreams Come True Jax! All proceeds from this amazing event go directly towards fulfilling the dream of a child with life threatening illness.

Whether you're modeling fun, fashionable looks in the show or you're just coming to watch, there's something for everyone! Enjoy tasty food and beverages, shop the silent auction and get a look at the hottest trends for 2017- all for a great cause. Click here to purchase tickets, sign up to model or donate. For more information, call KYDS at (904) 595-5092.

February 10th from 4pm to 5:30 pm

Come on over to The Courtyard in front of Kyds Boutique for fun, crafts, and {AWESOME} giveaways from your F A V O R I T E children's boutique! Everyone in the family is invited and tell your friends to mark their calendar for this ~fun-filled~ afternoon!

Who doesn't need professional portraits ? Whether for business or pleasure, professional lighting makes all the difference.  Everyone in business wants to project a professional image. February is the perfect time of the year to update your head shot for marketing, website, blog, business cards, and social media. Plus, bring a friend at no additional cost.

Just in time for Valentine's Day: We have a sweetheart of an offer for you.  Schedule a professional head shot session for business or pleasure between February 1, 2017 - March 1, 2017 and you may bring along your wife, your husband, an associate, your boss, your business partner or even your personal trainer at no additional charge.

Proud partner of the Donna Foundation and cohost of the pre-marathon Social Shakeout Run Southern Grounds and Co was honored to contribute a portion of the February 1st anniversary celebration proceeds to the fight for a cure.

Located in Beaches Town Center, and a designated Curb Crew viewing location, Southern Grounds will also donate 10% of sales the day of the marathon until noon, as well. Spirited supporters and curb crews are encouraged to make signs, banners and dress in PINK to cheer on the runners as they complete their journey to Finish Breast Cancer. Southern Grounds will offer noisemakers and cheer supplies, and encourage patrons to take their coffee to the curb.

For the owners and crew at SoGro, there is nothing more beautiful than when someone goes out of their way to make life beautiful and a little easier for others which is what The DONNA Foundation represents. Cancer cannot cripple love, it cannot corrode faith, it cannot kill friendship, it cannot silence courage, it cannot destroy hope and it cannot silence community & spirit AND most of all it cannot win.

With The DONNA Foundation and Coffee for a Cure, SoGro is going for the win to find a cure for this disease….the crew looks forward to serving and giving back. Please join them the morning of the marathon, February 12th.

Free Public Parking

Parking is FREE until 11am daily in the lot at the corner of Second and Lemon Street and after 11 am the lot is available for $2.00 per hour for the first 3 hours and $5.00 per hour thereafter. Free Public Parking is also available along the street on Atlantic Blvd, First, and Second Street.

Pay to Park Parking after banking hours is available at Bank of America for $5 courtesy of the Beaches Town Center Agency and the Merchants Association!
Pay to Park Parking at the Sea Horse Oceanfront hotel is always available.  

Beachside Buggies

Text Beachside Buggies at 904-887-4441 for a FREE Ride!  Beachside Buggies is a new and exciting way for people to get around the Jacksonville Beaches. Vehicles are fun, safe and environmentally friendly.

Community Valet

With the increase in popularity of neighborhood electric golf cart use in the coastal communities, Southern Breeze Cart Rental offers street legal electric golf cart rentals for visitors, local residents and business needs.  These great looking electric golf carts are perfect for a day of exploring the beach community, local shopping, an evening out, family fun, special events such as birthdays, weddings, corporate meetings, and much more.  AND, they also provide an environmentally green mode of transportation.

Southern Breeze deliver the carts directly to local hotels and homes.  Jacksonville and surrounding area guests visiting the beach community for the day will be met at designated locations for pick up and drop off.  
Owners Eric and Cathy Sherline...

Mingle and Jingle with Santa Claus in the Courtyard
Saturday mornings from 9 am to 1 pm
December 3rd, 10th, and 17th
Share your Christmas wish list and have a photo taken.

In 2003, the businesses at 200 First Street decided to sponsor `"Santa in the Courtyard", an opportunity for children and families to share their Christmas wish list and have a photo taken.  Local teenagers volunteered to take photos and a local Atlantic Beach resident, Tom Trechel, grew his beard out in the fall and became Santa Claus each year, finally buying his own Santa Suit. “It has become an annual tradition for my family, as well as many beaches families and my kids truly believe this is the ‘real’ Santa”, said Neptune Beach resident,

Coastal Colors-Sandra Baker Hinton
October 27, 2016 – January 4, 2017
Opening reception Friday, October 27, 2016 5-7pm

Sandra Baker-Hinton is a Signature member of the National Watercolor Society and has had work accepted in many juried shows and won numerous awards.  Her work has been featured on the covers of both the National and the Tennessee Watercolor Society’s show catalogs and she has won numerous awards locally as well as in national shows.  Her artwork has been featured extensively in shows from New York to California.  She proudly participated in an exchange show with Russian artists from Voronezh, Russia and traveled to Russia for the show’s opening.  

After moving to Amelia Island over 15 years ago Sandra has devoted herself to being a full time artist and now owns a gallery/studio in the historic district of Fernandina Beach. 

Join us for Kyds Halloween Celebration & Costume Party with snacks, crafts, special deals & discounts. Bring completed Coloring Contest Pages and be entered to WIN fun prizes too!

For link to coloring pages and more information: click here

Saturday, October 22th           10:00 am to 12:30 PM
This is a free family event for children of all ages, to be held on First Street between Lemon Street and Orange Street. Make-your-own-crafts, games, trackless train and refreshments provided.  The Fletcher High School Interact Club volunteers make this event possible! Register for the costume contest, and be eligible to win prizes donated by Beaches Town Center businesses!  Costume contest winners announced following the parade on the sidewalk throughout Beaches Town Center.  Costume Photo Booth by Deanne Dunlop Photography Studio and Zombie Dance Experience sponsored by Dance Trance.

Trick or Treat in all of the participating shops and restaurants in Beaches Town Center during and after the 11 am parade. Sponsored by Beaches Town Center Agency and Merchants Association. For further information:   

We love our neighbors!

10% OFF Purchase

For the entire month of November, purchase something from any of the Courtyard Shoppes, present the receipt the same day at Southern Grounds and Co and receive a 10% off your purchase!

With participating shoppes: Bali Cargo Company, Boutique Unique, Deanne Dunlop Photography Studio, First Street Gallery, Kyds, Jaffi’s and Red Daisy

Local coffee shops throughout the United States will be turning into one of the mainstays of the characters of Gilmore Girls, a beloved 2000s drama that will soon be revived on Netflix.
Southern Grounds will be transformed into pop-up Luke's Diner, a frequent haunt for the show's title characters Lorelai and Rory Gilmore.

Fans of Gilmore Girls will soon be able to get coffee from Luke's Diner – for a limited time: Southern Grounds will offer guests free coffee on Wednesday,  October 5th at 7 a.m until noon, a nod to the Gilmores' obsession with coffee, particularly the coffee served by the diner's namesake owner, Luke Danes.

On Monday, October 3, the Web.com Tour Championship and Beaches Town Center (BTC) are partnering on a high-end evening to celebrate the Web.com Tour Championship being held at Atlantic Beach Country Club October 6th through the 9th, as well as showcase the quintessence of everything the Beaches Town Center has to offer. From featured restaurants of the Neptune and Atlantic Beach neighborhoods, exclusive St. Augustine Distillery cocktails and craft beer garden to LIVE music, a singer/songwriter village and merchant marketplace, the North Beach Kick-off to Golf is an inaugural event that aims to provide attendees with a hyper-local experience, while generating excitement for the tournament, taking place for the first time at Atlantic Beach Country Club.

The event’s epicenter will be located in the middle of Atlantic Boulevard from East Coast Drive to First Street. Located here will be the Epicurean Food Village where featured BTC restaurants will serve up delicious bites direct from their kitchens. Attendees will be lured into the village by their senses and will have the option to taste each vendor’s cuisine before settling in with a craft beer, cocktail, or premium wine for the evening’s main stage performances. Participating restaurants include: Mezza Restaurant & Bar, Ocean 60, Flying Iguana, Ragtime Tavern, Slider’s Seafood Grille, and Hawkers Asian Street Fare.

To encourage North Beach Kick-off to Golf attendees to explore the evening’s highlights

We love our neighbors!


For the entire month of September, purchase something from any of the Courtyard Shoppes, present the receipt the same day at Southern Grounds and Co and receive a free drip coffee!

With participating shoppes: Bali Cargo Company, Boutique Unique, Deanne Dunlop Photography Studio, First Street Gallery, Kyds, Jaffi’s and Red Daisy

Joyce Gabiou has polished her skills as a multi media artist over the last 35 years, through out that time, her style has changed immensely, from realism to abstract, which she attributes to her constant study, passion and attention to her art. Earth, Sea & Sky is her contemporary expression of the beauty that surrounds us.  This body of work has a very spiritual feeling.

Joyce’s art has won many national and local awards and is represented in many galleries and in private collections.  She is always open to new ideas and shares those with students in workshops along the first coast.  

September 1 through October 2016, Opening reception Friday, September 2, 7-9pm

A Touch of Whimsy – Susan Fitzgerald
July 7 - August 30, 2016 – opening reception Friday 7/8/2016

Susan Fitzgerald has pursued art for more than thirty years in a variety of creative disciplines with acrylic and pencil remaining her favorite.  Her love of art stated early at Carnegie Mellon Museum’s arts education program   Originally from Pittsburgh, she studied at Edinboro State College before moving to Florida to pursue a career.  Susan spent twenty five years in the pharmaceutical field before retiring and embracing her passion for art full time.  Her work is heavily influenced by her love of nature and the West.

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